the classier f0dd3R

I saw a headline today, in my nation's leading english daily.
I wasn't too sure of the meaning of the word f0dd3R they used, and decided to look it up.
Mind you, i was surprised! It is given as (disapproving use) people or things considered only to have one use, as in 'without education, the children will end up as factory f0dd3R'. Seeing it as part of the sentence which had a man many regarded as my nation's Olympic hero and the site of 'the mother of all election', to be held very very soon, my initial assumption was anything but that.
I had thought that f0dd3R might maybe lean towards the meanings of hero or winning mechanism. With the new information, i tried to make sense of the headline again, and yes, suddenly it fitted perfectly.
f0dd3R is like the classier word choice if you intend to mean 'feed', not unlike the poultry feed, or chicken feed. And yes, that meaning, did slightly surfaced, when i was guessing what the author wanted to point out.
Well, Mr Olympic hero, it's better to be labelled f0dd3R than being label useless, no?
At least, you are rich f0dd3R, that is after tonight.
Who knows, they might even throw a title in bag as well, which will then make you one of the many titled f0dd3R in this country for the puppeteers running the show.